Website Development
E-commerce stores built by merch industry experts. We design, develop, and optimize Shopify stores that convert visitors into customers.
Built to Sell
Your website is your 24/7 salesperson. A slow, confusing, or outdated store costs you sales every single day. We build Shopify stores optimized for conversions—not just pretty designs.
Merch Industry Expertise
We're not a generic web agency. We understand the merch business because we live it. From product setup to checkout optimization, we build stores designed specifically for how custom merchandise is sold.
From brand-new storefronts to complete redesigns, we deliver fast, mobile-optimized stores with seamless checkout experiences that turn browsers into buyers.
What We Build
Custom Shopify Themes
Unique designs tailored to your brand—not cookie-cutter templates. Stand out from competitors with a store that reflects your identity.
Mobile-First Design
Over 70% of traffic is mobile. We design for phones first, ensuring a flawless experience on every device.
Speed Optimization
Fast sites rank higher and convert better. We optimize images, code, and hosting for lightning-fast load times.
Product Configuration
Complex products with multiple variants, decorations, and pricing tiers? We build intuitive interfaces that make ordering easy.
App Integration
Gang sheet builders, fulfillment apps, email marketing, reviews—we integrate the tools you need to run your business.
Ongoing Support
Launch is just the beginning. We provide ongoing maintenance, updates, and support to keep your store running smoothly.
Perfect For
Our Process
Discovery Call
We learn about your business, products, goals, and target customers to define the project scope.
Design & Wireframes
We create mockups showing layout, navigation, and visual direction. You approve before we build.
Development
Our team builds your store in Shopify, configures products, and integrates apps and payment systems.
Testing & QA
We test on all devices and browsers, check checkout flows, and fix any issues before launch.
Launch & Training
Your store goes live. We train your team on managing products, orders, and content updates.
Frequently Asked Questions
How much does it cost to build a Shopify store?
Website development cost depends on the scope of your project, from a brand new storefront to a complete redesign of an existing store. Pricing is shaped by factors like custom theme design, product configuration, and the apps you need integrated, so we scope every project individually. The best starting point is a free consultation. Tell us about your business, products, and goals through our contact page and we will put together a free quote for your e-commerce project.
Do you build custom Shopify websites?
Yes, we design and develop custom Shopify stores built by merch industry experts. Instead of cookie-cutter templates, you get a unique theme tailored to your brand, mobile-first design (over 70% of traffic is mobile), speed optimization for fast load times, and secure checkout. We also build intuitive product configuration for complex items with multiple variants, decorations, and pricing tiers, and we integrate the apps you need, from gang sheet builders and fulfillment tools to email marketing and reviews.
What is your website development process?
Our website development process has five steps: a discovery call where we learn your business, products, goals, and target customers; design and wireframes showing layout, navigation, and visual direction, which you approve before we build; development, where we build your store in Shopify and configure products, apps, and payment systems; testing and QA on all devices and browsers, including checkout flows; and launch and training, where your store goes live and we train your team on managing products, orders, and content updates.
Do you provide support after my website launches?
Yes, launch is just the beginning. We provide ongoing maintenance, updates, and support to keep your store running smoothly, and before handoff we train your team on managing products, orders, and content updates. Because Merch Unlimited is a full-service custom merchandise agency, your store can also plug into our in-house fulfillment, with inventory storage, pick, pack, and ship service, direct Shopify integration, real-time tracking, and a 99.6% order accuracy rate.
Do you offer website development for North Carolina businesses?
Yes. Merch Unlimited designs and develops Shopify stores from our shop in Garner, North Carolina, serving businesses across NC and beyond. We build e-commerce stores for apparel brands, sports teams, corporate stores, print shops, artist merch stores, and event merchandise programs. Because we are a full-service merch agency, the same team that builds your store also handles screen printing, embroidery, DTF transfers, and fulfillment. Call 910-892-9337 or request a free quote through our contact page to get started.
Ready to Launch?
Get a free consultation on your e-commerce project. Let's build a store that grows your business.
Get a Free Quote